What if dog food was made with the same care you’d give your own meals? At PLATINUM, every recipe begins with a simple idea: dogs are family, and they deserve to be treated like family. That’s why each recipe in the PLATINUM range is crafted with thoughtfully selected ingredients and a focus on what makes every dog unique. With its innovative approach, PLATINUM offers a range that reflects a deep understanding of dogs and the people who care for them.
A uniquely prepared meal that dogs love
The difference starts with how the food is made. Every recipe is crafted using a method called Fleischsaftgarung (FSG), a German word that translates directly to “meat juice cooking.” It reflects the slow, gentle preparation technique inspired by practices from gourmet kitchens.
Unlike conventional pet food, Fleischsaftgarung starts with fresh meat and uses its natural juices to cook the food. Because the process relies entirely on the natural moisture from fresh meat, it simply wouldn’t work with lower-grade ingredients. The natural moisture in the meat is essential to the process, making it impossible to replicate with lower-quality or processed ingredients.
This method creates PLATINUMS “Chewy Soft” pieces, a unique departure from the traditional crunchy, dry kibble found in most bags. It’s a method that not only reflects culinary craftsmanship but also ensures every bite stays true to PLATINUM’s commitment to real, honest nutrition.
Small Bites, Big Standards
Listening closely to feedback from small-dog parents, the brand recognised a common issue: standard kibble sizes often don’t suit smaller breeds with smaller mouths. In response, PLATINUM developed Mini, the same premium-quality nutrition, but in smaller pieces.
Designed with toy and miniature breeds in mind, Mini is particularly well-suited for dogs like Chihuahuas, Yorkies, and Dachshunds. Mini supports smaller breeds with species-appropriate nutrition without compromising on taste, texture, or ingredient quality.
PLATINUM’s thoughtfully developed range of dry and wet food offers tailored nutrition for dogs of all sizes and ages. The Mini range specifically addresses the needs of smaller dogs with appropriately sized pieces while maintaining the same high standards found across the entire range. Practical, resealable packaging helps keep food fresh, reduces waste, and makes storage simple. With quality ingredients, PLATINUM ensures that every dog is supported, no matter their size, age, or appetite.
Explore the Full PLATINUM Range
Discover complete, high-quality nutrition crafted for dogs of all sizes, ages, and needs.
Explore the PLATINUM Range
Tailored for Small Dogs
Looking for something perfectly sized for smaller breeds?
Discover PLATINUM Mini
This is a guest post by Platinum.
